Disney+ is reportedly looking for exclusive Star Wars toys for subscribers

Star Wars has arguably been at the heart of Disney+ since the platform launched in November 2019. the mandalorianThe first episode of became available to subscribers on day 1, attracting millions of viewers as Mando met what was then known as “Baby Yoda”. Nearly three years later, the series remains among the most popular in the service’s content library.

It is not surprising that the mandalorian it has been a great success. Audiences all over the world are interested in Din Djarin and Grogu’s journey, and there is something in the series for everyone. Die-hard Star Wars fans have been treated to major appearances from Luke Skywalker, Boba Fett, and Ahsoka Tano, the latter of whom received her own spin-off series. Little Grogu has stolen the show and unsurprisingly been a moneymaker for Disney and Lucasfilm.

The two companies are built on the shoulders of strong marketing, with loyal fans who always come by to collect the latest deals. In the coming months, some serious changes will take place with Disney+, as the streamer looks to reveal different subscription levels to align with the product’s release. A new report reveals that merchandise will play a big part in this effort, with Star Wars, and specifically the mandaloriannaturally being at the forefront.

Star Wars toys and merchandise tied to Disney+

Mandalorian, dark saber, Disney
Star Wars

The Wall Street Journal has reported that Disney plans to introduce a membership program for Disney+ subscribers. Although in its early stages of development, the program is said to offer exclusive benefits and marketing opportunities for consumers.

Among the types of products that will be offered are t-shirts, themed accessories and costumes for children that are related to the shows on the platform. Disney+ will be enabled with a QR code to send subscribers to the shopDisney website, where there will be special access to products.

For Star Wars fans, WSJ pointed to the Darksaber from the mandalorian as a specific toy exclusively for members:

One example that executives have discussed as a possible merchandise tie-in is offering an exclusive toy version of a “dark saber,” a weapon from the Star Wars-themed series “The Mandalorian,” for sale only to subscribers of Disney+, a person familiar with said the plans.

The ultimate goal driving the initiative is data collection. Disney seeks to better understand consumer trends and behaviors, with the program tracking shows watched, trips taken and merchandise purchased. The results will allow the company to recommend the programming most related to the interests of the members on Disney +. The retail option could hit the streaming platform by the end of the year.

What products can Star Wars fans look forward to?

The Darksaber will only scratch the surface of what will be available for purchase. While not specified, the best bet is that the version of the Darksaber in question is the legacy lightsaber currently on sale at Disney parks. Although they’re currently exclusive to Galaxy’s Edge, other lightsabers in the line have been available at shopDisney, so it’s only fitting that members of the program could gain access to more exclusive deals.

Lightsabers will no doubt be the biggest draw for Star Wars fans looking to join the show. With so many new Disney+ shows set to feature lightsaber-wielding characters, some may become members-only exclusives and stay out of perks. Ezra Bridger set to make his live-action debut in Ahsoka next year, is a strong option, as well as the lightsabers of the Inquisitors of Obi Wan Kenobi and any new weapons introduced in the acolyte.

At the lower end of the price tags, the t-shirts will be a big draw. Disney and Lucasfilm have made a habit of releasing t-shirts with the logos of every new Star Wars movie and show, an offer that may continue for subscribers for years to come. T-shirts with unique designs for key characters are also a given, as are hoodies for Hoth fans.

This is Star Wars, so there will be plenty of options available for youngsters as well. Ahsoka Tano, The Mandalorian, and Obi-Wan Kenobi costumes are all lay-ups that should be good for fun beyond Halloween. Additions to Disney’s line of minifigure playsets should also be expected, along with interactive toys in the line of the animatronic Grogu.

More details should come in the coming weeks when Disney meets with fans at the D23 Expo convention on September 9-11.

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