As unbiased enterprise house owners struggled in the course of the pandemic, Las Vegas PR skilled Ruth Furman discovered which means in serving to them make headlines.
Over the previous two years, Furman, who’s the founding father of ImageWords Communications, has voluntarily related dozens of unbiased entrepreneurs with reporters to share their tales. That work impressed the veteran publicist to adapt her enterprise mannequin to work with shoppers on one-time and recurring tasks, along with working with shoppers on a month-to-month foundation, which is the business normal.
“I’ve at all times labored to be a megaphone for quiet voices and an exaggerated girl for the underdog. Throughout Covid-19, this took on new which means as unbiased entrepreneurs all over the world wanted assist with promoting,” says Furman. “As we transfer ahead, I wish to proceed working with household enterprise house owners who might not have an enormous advertising funds and do not want month-to-month PR assist. By providing project-focused providers, I am excited to work with extra entrepreneurs to get them the promoting they want, after they want it.”
Since 2020, Furman has helped join sources with reporters for greater than 180 tales, usually free of charge. He discovered that he additionally helped her see that she was making an influence in tough instances.
“When the pandemic hit, one phrase saved resurfacing in my thoughts: ‘When you can, it’s best to,’” says Furman. “I put my a long time of expertise and connections to work, and I’ve by no means been extra happy with the outcomes. It felt good to have the ability to assist each businessmen and journalists share necessary tales.”
A few of these tales embody a single mother who misplaced her job because of the pandemic and opened her personal keto bakery; a single mother within the Midwest who owns a cleansing service and shared Covid-related cleansing suggestions; a struggling restaurant owned by a pair with younger kids who helped households prepare dinner at house. She additionally helped a Latina widow and mom who runs a faculty achieve native and nationwide protection on quite a lot of academic subjects; and helped a mom of 4 who runs a mom-focused health enterprise (which stopped indoor courses as a consequence of Covid) join with the media and assist mother and father with psychological well being and wellness challenges they have been going through throughout lockdown and the period of digital studying.
Energized by significant and ever-changing work, Furman is keen to proceed engaged on tasks that assist unbiased entrepreneurs and entrepreneurs. “I am excited to proceed working with small enterprise house owners like a megaphone, to assist unfold their necessary tales, one story at a time.”
For extra data on ImageWords communications, go to ruthfurman.com.
About ImageWords Communications
ImageWords Communications affords a full vary of public relations, communications and advertising providers, together with writing and enhancing providers, advertising consulting providers and media relations. Comply with Ruth Furman on Twitter @imagewords or on LinkedIn at Ruth Furman.
[Photo: Ruth Furman of ImageWords in August, 2022 in the lobby at The Coop Coworking Space ]
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